CAPTURING LIGHT IN A PHYSICAL FORM
Buddhist monk Thich Nhat Hanh promotes achieving happiness through living in the moment, which calls for appreciating the wonders of the natural world. In this exploration, handmade elements—cyanotypes—are the foundation of the design. Through the use of sunlight as a raw material, the covers evoke both sky and water. The abstract patterns made with glassware conjure the spiritual.
CHARGED CONNECTIONS
Connections, currents, and sparks. The right fragrance creates a charge and generates an attraction. A perfume inspired by electricity employs circuitry imagery across advertising, packaging, social, and web.
DARK TOURISM
No longer a covert government experiment, the location of the Manhattan Project is now a site for tourism. A publication for history enthusiasts and adventure seekers uses photo illustration techniques and archival imagery to highlight unconventional travel destinations.
READ RESPONSIBLY
In this imagined social awareness campaign, The New York Public Library seeks to reignite a passion for reading by recalling all the pleasurable and individual ways readers connect with the printed page. To appeal to the archness and worldliness of the digital generation, this campaign adopts rather than confronts their sarcastic defenses. They are not just in on the joke but tell the joke.
