READ FOR FUN — Campaign
Reignite a passion for reading and recall the connection with the printed page. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke. As a bonus, support the New York Public Library.
Contribution:
Concept, Tone of Voice
Art Direction, Design
Copywriting, Content
Mobile Web
Reignite a passion for reading and recall the connection with the printed page. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke. As a bonus, support the New York Public Library.
Contribution:
Concept, Tone of Voice
Art Direction, Design
Copywriting, Content
Mobile Web
