JUSTIN
STUART
ROSE

READ FOR FUN — Campaign


Reignite a passion for reading and recall the connection with the printed page. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke. As a bonus, support the New York Public Library.


Contribution:
Concept, Tone of Voice
Art Direction, Design 
Copywriting, Content

Mobile Web