READ FOR FUN

SOCIAL AWARENESS CAMPAIGN


Reignite a passion for reading and recall the connection with the printed page all to support the New York Public Library. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke.


Contribution:
Art Direction
Design
Mobile Web Design
Concept
Tone of Voice
Copywriting
Content