READ FOR FUN — Campaign
Reignite a passion for reading and recall the connection with the printed page. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke. As a bonus, support the New York Public Library.
Contribution:
Art Direction
Design
Mobile Web Design
Concept
Tone of Voice
Copywriting
Content
Reignite a passion for reading and recall the connection with the printed page. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke. As a bonus, support the New York Public Library.
Contribution:
Art Direction
Design
Mobile Web Design
Concept
Tone of Voice
Copywriting
Content
