Justin is graphic designer based in New York City. His creative solutions are informed by his experience managing, producing, and conceptualizing photographic projects for fashion magazines, including W and Italian Vogue. He is particularly interested in arts and culture brand identity projects, print and digital marketing, publication design, and visual experience.
NEW YORK PHILHARMONIC
BRAND MARKETINGImplement the NY Phil’s new brand identity across all marketing collateral inclusive of digital display banners, print advertisements for Playbill, The New York Times, and New York Magazine, paid and organic social, direct mail postcards, brochures, and special event galas and concerts like Lunar New Year and Holiday.
W.W. NORTON & CO.
BOOK COVERS
THICH NHAT HANH
BOOK SERIESBuddhist monk Thich Nhat Hanh promotes achieving happiness through living in the moment, which calls for appreciating the wonders of the natural world. Cyanotypes require sunlight and their characteristic blue color evoke both the sky and water. Abstract patterns made with glassware add further conjure the spiritual.
Contribution:
Art Direction
Design
Photography
EDISON
BRANDING, PACKAGINGPerfume for electricians. Conceive of a brand and product inspired by electrical engineering: scents of invention.
Contribution:
Creative Direction
Art Direction
Design
Web Design
Copywriting
Content
READ FOR FUN
SOCIAL AWARENESS CAMPAIGNReignite a passion for reading and recall the connection with the printed page all to support the New York Public Library. Appeal to the archness and worldliness of the digital generation. Adopt rather than confront their sarcastic defenses. Not just in on the joke, tell the joke.
Contribution:
Art Direction
Design
Mobile Web Design
Concept
Tone of Voice
Copywriting
Content
